Packaging

How Savvy Food Brands Can Avoid the Mistakes That Big Brands Make With Their Product Packaging

Packaging design is as much about customer psychology as it is about product information. Even big brands can be guilty of falling into these common pitfalls: Designs created for the boardroom, not the real world It’s easy to design a concept that pops on the boardroom screen, but shelf impact is about how a design […]

Packaging art – why cans are the new canvas

Take a stroll down the beer aisle of your local bottle shop and you will be treated to an array of colours, designs and artistic flair from the massive variety of craft beers on offer. Australia has over 700 boutique breweries, and they’re all engaged in a pitched battle to stand out. Long gone are […]

What trends in packaging should you be taking notice of?

It appears the future of packaging design in Australia and New Zealand is bright. With the 2022 PIDA Australasian Packaging, Innovation & Design Awards set to be announced in Queensland on July 8, Australian Institute of Packaging Executive Director Nerida Kelton believes there are encouraging signs that businesses are taking sustainability seriously when it comes […]